Dentsu International is reportedly up for sale, but which bits and to whom? SI Partners’ Tristan Rice gives us the lowdown.

Zalando has today unveiled a fashion-forward campaign starring rapper PinkPantheress and actor Uma Thurman. The work by W+K Amsterdam spotlights the online retailer’s app.

A creative, including Hollie Spooner, took the D&AD New Blood award with an impactful campaign that shows rather than tells. Here, Hollie explains how a Parkinson’s diagnosis brief found new life.

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. Today, it is Tuomas Airisto, chief commercial officer at Sanoma Media, ...

In a market flooded with AI-generated everything, there’s one thing the technology can’t fake, says Kevin Ruiz of Spiro – the moment someone looks you in the eye, shakes your hand, and decides, ‘I ...

According to Mahoney, one of the most important lessons for emerging creative leaders is delegation. “It’s not about giving tasks away,” he emphasises. “Delegation is an act of trust. When you ...

As The Drum Awards Festival recognizes excellence in PR, juror Parekhit Bhattacharjee unpacks the new rules of trust, the risks of over-control, and why earned storytelling still beats branded polish ...

Soccer’s governing body is spending millions on out-of-home advertising for the 2026 World Cup before a ball has even been kicked. That early push signals how global live events are becoming OOH’s new ...

In a market flooded with AI-generated everything, there’s one thing the technology can’t fake, says Kevin Ruiz of Spiro – the moment someone looks you in the eye, shakes your hand, and decides, ‘I ...

Be it mascots or logos, marketers are making a habit of tossing their memorable assets on to the bonfire in favor of modern ‘minimalism’. Sian Conway-Wood, 181st Street Communications, urges marketers ...

The work, titled ‘The Jean,’ for the denim brand was produced by Iconoclast and is the first in a new trilogy.

Between back-to-school, Black Friday, and the holiday season, brands enter a make or break year period. From August to December, the race for attention is fierce, and digital out-of-home (DOOH) offers ...