Technology Driven Performance Sports have long been operating on a fine line with technology. The controversy with swimming tech suits and the back-and-forth cy ...

The latest development, at the FCS level, is in-helmet communication, a privilege given to one player on the defense and the offense and then to just about as many people on the sidelines or in the ...

Experience the revolution of water sports with HydroBlade, an eco-friendly electric hydrofoil surfboard that promises ...

Smartan.ai is transforming how athletes train, perform, and recover using camera‑based analytics and real‑time feedback.

The Movement Science Lab uses 3D motion capture to analyze movement and prevent sports injuries in young athletes.

The oldest major championship has taken a step into the modern world by using a technological feature that British Open organizers hope will bring to life one of the most storied walks in golf ...

EA Sports president Cam Weber — the longtime steward of franchises from Madden NFL to FC and a key architect of the label’s shift to live, always-on sports experiences — discusses how gamer-first ...

The role of sports in marketing is certainly nothing new. The sports sponsorship market is expected to reach $115 billion in ...

Audacy and Claritas case studies reveal sports radio delivering app installs, sales, and conversions at costs rivaling digital platforms.

AI researchers are netting money fit for the NBA. "TBPN," a tech show, makes sense of the eye-popping offers by interviewing ...