The women's basketball league has set highs in viewership and attendance in recent years, and companies are taking notice.

At least eight women’s pro leagues have launched in the past three years, seizing on rising viewership, bigger sponsorship ...

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

The WNBA’s surging popularity is attracting major sponsors, with beauty brands like Rihanna’s Fenty Beauty partnering with ...